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Shelves with sewing materials are on the wall above them. https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386672-97PL8WT0V3YDMC7Q1DAK/HEST-motofish-patch-stitch.jpg HEST Person sewing fabric using industrial sewing machine with a logo that reads 'COST'. https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386690-6VH68PYVMFXDADRT74Z3/HEST-process-pillow.jpg HEST A woman smiling while working on a sewing project in a sewing workshop, surrounded by fabric, thread, and sewing supplies. https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386647-SEWQ9W80E81X8NFT5SHW/HEST-process-packing.jpg HEST People working in a workshop surrounded by boxes, fabric rolls, and tools, with some individuals engaging in tasks and others observing. https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386711-1J61SOQYEM88Y8XM9A3I/HEST-process-dually-pattern.jpg HEST Workshop workspace with fabric, cutting table, and sewing machines, seen in black and white. https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/f905eb3b-b828-4ca4-8f5b-a15ab8faf54e/HEST-sleep-system-hatch-coffee-crop.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386735-YV6H9J4VXFVXKRXAV777/HEST-sleep-system-roll-out.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386739-S6BIWW3RP19Z2M4XLMSX/HEST-sleep-system-rooftop-surf.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386751-MFMF9AIXPQDC4XR84GEN/HEST-dually-open-hatch.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386756-EMOX4XRYZ77VZ2R3N2Q1/HEST-dually-truck-and-doggo.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/e2861821-8819-4fcb-a63b-d801f612da0c/HEST-pillow-subaru-hatch.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386772-MGXSOHHJNF6YQQ788HL9/HEST-pillow-zip-detail.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/ca1625b8-0c1f-4f66-a675-c0d113147f8d/HEST-pillow-pollard-hug-small.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/0a857d91-4e45-4b08-ac96-d0dacd1d0bc4/HEST-foamy-comforter-sedona-pillow-truck-small.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386789-MXDEINNN6BK7SAO4VZ4W/HEST-foamy-drybag-2.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386572-5Z5QJ8HQMGWZSMYEVGZK/HEST-foamy-rooftop.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/95806966-0273-4ce5-8999-5513bb95cb88/HEST-converter-synthetic-tailgate-square.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/3482a532-efcb-4882-9579-bbadd19e38e0/HEST-duffel-open-organized.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/40fc8a20-cd75-4cd2-97a7-836fc3426012/HEST-x-Rivian-foamy-frunk.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/0e8a4421-4d79-4d57-95c9-dee6c3bf6f35/HEST-x-Rivian-foamy-pillow-tailgate.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386816-QUU70GNUWS0Z7FB2INA3/HEST-dog-bed-stack-top.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386820-DVFL99V5WIYI6KTQFMM4/HEST-dog-bed-and-sleep-system.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743386825-0EWLKPCKYZSHKGZDRL0R/HEST-dog-bed-begging.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1856b0dc-675b-4978-9f8e-87b35d94cccf/ID-Transparent-Image.png https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/ab4feddf-3bce-41f1-aea6-7639f46d73c7/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/ab4feddf-3bce-41f1-aea6-7639f46d73c7/thumbnail HEST We got tired of waking up tired on our weekend adventures. HEST started with an idea to change the way we sleep in the outdoors. Conceived as a product incubation from our studio, this ongoing project allows us to turn our own product ideas into a reality. 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One person, a woman with gray hair tied back, is smiling and looking down at the table. The person in front of her is a man wearing a baseball cap, and another person in a beige shirt is partially visible. 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Looking to expand their product line beyond the slopes, we partnered together to reimagine the everyday tote bag. A carryall packed with thoughtful features to make organizing ski gear effortless, the tote is also versatile enough for everyday life. Whether you are heading to your ski locker, catching a flight, or grabbing some groceries, this tote is designed to carry your day, wherever it takes you. https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/bd07769b-6cd9-4896-8cd1-1a1e65e63f61/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/bd07769b-6cd9-4896-8cd1-1a1e65e63f61/thumbnail YARDSALE YARDSALE develops ski gear that helps make your days at the mountain easier and more fun. Looking to expand their product line beyond the slopes, we partnered together to reimagine the everyday tote bag. A carryall packed with thoughtful features to make organizing ski gear effortless, the tote is also versatile enough for everyday life. Whether you are heading to your ski locker, catching a flight, or grabbing some groceries, this tote is designed to carry your day, wherever it takes you. https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/9a84f5b9-d937-420d-addd-40cded1d0693/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/9a84f5b9-d937-420d-addd-40cded1d0693/thumbnail YARDSALE YARDSALE develops ski gear that helps make your days at the mountain easier and more fun. Looking to expand their product line beyond the slopes, we partnered together to reimagine the everyday tote bag. A carryall packed with thoughtful features to make organizing ski gear effortless, the tote is also versatile enough for everyday life. Whether you are heading to your ski locker, catching a flight, or grabbing some groceries, this tote is designed to carry your day, wherever it takes you. https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/48df2225-5051-454b-a951-75f3dae415b2/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/48df2225-5051-454b-a951-75f3dae415b2/thumbnail YARDSALE YARDSALE develops ski gear that helps make your days at the mountain easier and more fun. Looking to expand their product line beyond the slopes, we partnered together to reimagine the everyday tote bag. A carryall packed with thoughtful features to make organizing ski gear effortless, the tote is also versatile enough for everyday life. Whether you are heading to your ski locker, catching a flight, or grabbing some groceries, this tote is designed to carry your day, wherever it takes you. https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/e46feb37-cc32-4236-8e6f-565f9799b199/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/e46feb37-cc32-4236-8e6f-565f9799b199/thumbnail YARDSALE YARDSALE develops ski gear that helps make your days at the mountain easier and more fun. Looking to expand their product line beyond the slopes, we partnered together to reimagine the everyday tote bag. A carryall packed with thoughtful features to make organizing ski gear effortless, the tote is also versatile enough for everyday life. Whether you are heading to your ski locker, catching a flight, or grabbing some groceries, this tote is designed to carry your day, wherever it takes you. https://www.ideologyfirm.com/faq daily 0.75 2026-06-17 https://www.ideologyfirm.com/medi daily 0.75 2026-06-22 https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/e585e402-3864-4e96-8a5d-fd2642862f74/MEDI-sketch-proto-back-focus.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/e9203933-5956-4b85-979d-fdf2476c1031/MEDI-clear-proto-open-b%26w.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/c5eaa7f0-dfaf-4064-8744-c68b89cfd259/MEDI-purple-proto-and-sketches-crop.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/0634c22e-7120-4079-9d05-14da0374af21/MEDI-brace-on-glove.png https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/aff44bb2-d4f6-4d15-a89f-ddcd9e35a274/MEDI-dremel-reel-check-crop-tight.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/3296b974-611a-4688-a013-285a79fe7a9d/MEDI-dremel-black-proto-close.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1856b0dc-675b-4978-9f8e-87b35d94cccf/ID-Transparent-Image.png https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/a3729a86-3b69-4857-983f-7862f7ffcaa7/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/a3729a86-3b69-4857-983f-7862f7ffcaa7/thumbnail MEDI MEDI is an industry leader in medical compression garments and orthopedic supports. Their solutions help ease swelling due to circulatory, lymphatic and ambulatory conditions. Leveraging their deep expertise and partnering with Steve Norton, a pioneer in the treatment of lymphedema, we helped design and develop a new treatment solution - a custom-fit device that targets nighttime relief of stubborn hand swelling for individuals living with chronic fluid accumulation in their lymph nodes. https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/93edd0eb-7174-49d7-a509-90bd36f81c6f/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/93edd0eb-7174-49d7-a509-90bd36f81c6f/thumbnail MEDI MEDI is an industry leader in medical compression garments and orthopedic supports. Their solutions help ease swelling due to circulatory, lymphatic and ambulatory conditions. Leveraging their deep expertise and partnering with Steve Norton, a pioneer in the treatment of lymphedema, we helped design and develop a new treatment solution - a custom-fit device that targets nighttime relief of stubborn hand swelling for individuals living with chronic fluid accumulation in their lymph nodes. https://www.ideologyfirm.com/insights daily 0.75 2026-06-22 https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/16bb401d-fa5a-41c2-87e9-11f8f8837139/ID-studio-entry-bookcase.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/29b315e9-c15c-43e1-bcb4-cf355d95dfaf/ELEMIND-initial-proto-and-sketches-1.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/2041584b-b40e-40b0-8c05-2fcf8e8034d0/MEDI-dremel-purple-proto-routing.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/6715eb81-c6da-4cce-8fc8-8bb8fd362939/SKWALA-CLO-Simulation-crop.jpg https://www.ideologyfirm.com/prototype-archetypes daily 0.75 2026-06-18 https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/33a58a0f-f1df-41e8-ba9f-dc9fc8e6f47c/Prototype-Archetype-2x2-Matrix.png https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/29b315e9-c15c-43e1-bcb4-cf355d95dfaf/ELEMIND-initial-proto-and-sketches-1.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/f054886f-9ac2-40ec-b3fc-1e222e3c7a22/ID-proto-wiring-stack.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/65ac607a-aa93-4242-8600-1c5baa1bdbb9/SMBL-proto-hood-cohaesive.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1669743398400-NPDWNS3Q8T2359CI8EC6/SEISMIC-detail-cc.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/02f92623-4bbb-4444-a6c3-d74cbc12df03/Prototype-Archetype-2x2-Matrix-Evolution.png https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1856b0dc-675b-4978-9f8e-87b35d94cccf/ID-Transparent-Image.png https://www.ideologyfirm.com/digital-workflow daily 0.75 2026-06-18 https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/2f567a70-d57f-4c79-87fe-e4adbd11ff9c/SKWALA-CLO-Reel-Thumbnail-2.jpg https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/a8c1012e-70ba-41fa-bfcf-041e10bbb6a5/SKWALA-CLO-Stress-Screenshot.png https://images.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/1856b0dc-675b-4978-9f8e-87b35d94cccf/ID-Transparent-Image.png https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/444629ea-336f-4dd0-bbf9-fd6b73a18ed7/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/638642b1a72d772add7d2112/444629ea-336f-4dd0-bbf9-fd6b73a18ed7/thumbnail Digital Workflow We embrace any opportunity we get to build out our ideas. 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