Hopper Soft-Shell Coolers



Yeti, a company known for its legendary hard-shell coolers,
hired us to develop an impressive rugged soft cooler.


The primary challenge was designing a new product category that would live up to the brand's core offering, despite fundamental differences in materials and features.


Yeti gave us a compelling opportunity to see
just how badass we could make a soft cooler


The Yeti Hopper entailed several challenges we love about hybrid projects: 
A novel product solution, a high bar for success, and a fluency across material mediums.


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