Hopper Soft-Shell Coolers
Yeti, a company known for its legendary hard-shell coolers,
hired us to develop an impressive rugged soft cooler.
The primary challenge was designing a new product category that would live up to the brand's core offering, despite fundamental differences in materials and features.
Yeti gave us a compelling opportunity to see
just how badass we could make a soft cooler
The Yeti Hopper entailed several challenges we love about hybrid projects:
A novel product solution, a high bar for success, and a fluency across material mediums.