GORE

VIEV Outerwear

Product Design
Concept Prototyping
Merchandising Strategy
Design Documentation
Manufacturing Transfer

VIEV was developed as a direct to consumer brand from Gore, which strived to find a unique balance between active silhouettes and highly flexible functionality. These wear-everywhere pieces aimed to blur the lines between work and play, blending understated style with hyper-technical performance. Utilizing the state-of-the-art materials in Gore’s lineup, these jackets bring unprecedented adaptability and comfort in any weather - perfectly suited for active lifestyles and urban environments.

Close-up of a person wearing a light gray or off-white long coat or jacket with their hand in the pocket.
Person wearing a gray waterproof jacket over a white shirt, with dark skin and long dark hair.
Person wearing a white, high-tech jacket with a hood, adjusting a small tube or sensor on the back of the hood. 
The power of simplicity, timeless tailoring and adventure-proven performance.
Profile of a young man with dark skin, short gray hair, wearing a gray jacket with a black strap, looking to his right, against a dark blurred background.
Close-up of a yellow cheese wedge with water droplets on its surface, on a white background.
A man with dark skin wearing a gray jacket and beige pants crossing the street, looking over his shoulder toward the camera, with white sneakers and a black backpack on his shoulder.
Close-up of a sliced butternut squash with water droplets on its surface, with a metal spoon partially visible.

Refined form meets ultimate protection.

Blending the power of simplicity and timeless tailoring with adventure-proven performance - that’s the ethos behind every VIEV jacket. Leveraging the waterproof, windproof, and highly breathable technologies inherent to GoreTex materials, our design process focused on achieving four season versatility. A jacket equally at home in the city or the mountains. Starting with various material explorations and prototyped details, clean design silhouettes and a smart minimalism took shape. Low-profile pockets and thoughtfully integrated zippers blend with integrated venting and hidden storm cuffs. These pieces allow you to acclimatize to the elements with fortress-like protection. They are also 100% OEKO-TEX compliant to ensure all products are free from harmful substances.

Person smiling while working on fabric or material at a table in a workshop or studio with windows and tools in the background.
A person dressed in a white, hooded, jacket with a geometric pattern, standing sideways against a plain white wall, with arms raised above their head.
Close-up of a white box labeled "GORE-TEX INFINIUM™ LAYERS & 3LAVER PRODUCTS GLOBAT COLLECT" with other business documents and a pen in the background, on a wooden surface.
Multiple printed sheets of paper with diagrams of sneakers and color swatches for shoe design.
Person wearing a yellow waterproof jacket with a hood, standing against a neutral background, facing away and adjusting the sleeve.
A person sits at a workstation in a workspace with sewing supplies and tools, surrounded by fabric, patterns, and equipment.
Two people are examining color sample cards on a concrete floor near a door, with an open door revealing an outdoor sidewalk. One person has short curly hair and is wearing a black jacket, the other has long wavy hair and is wearing a mustard-colored sweater.
Person handling multiple printed documents or forms at a desk with a metallic lightbox labeled ’Pantone Color Viewing Light’ overhead, and a shelf below filled with various items including a coffee tumbler and cloth samples.
Person in black shirt handling fabric swatches on a table, surrounded by various fabric pieces, with a blurred background.
White raincoat with hood and open zipper, gray interior lining, and two large front pockets.
Black long waterproof jacket with a hood, unzipped to show gray interior lining, hanging against a split black and white background.
Yellow raincoat with hood and front zipper, partially unzipped showing gray inner lining, against a beige background.
Deep blue ocean water with small waves, no objects or landmarks visible.
Black and white photograph of a train crossing a bridge over a body of water with buildings in the background.

ELEMIND Sleep Headband