YARDSALE
Day Bag
Product Design
Concept Prototyping
Product Strategy
Design Documentation
Manufacturing Transfer
YARDSALE develops ski gear that helps make your days at the mountain easier and more fun. Looking to expand their product line beyond the slopes, we partnered together to reimagine the everyday tote bag. A carryall packed with thoughtful features to make organizing ski gear effortless, the tote is also versatile enough for everyday life. Whether you are heading to your ski locker, catching a flight, or grabbing some groceries, this tote is designed to carry your day, wherever it takes you.
"Obsessed with this bag - I truly use it for everything! Its durability and thoughtful design are awesome!"Yardsale Online Review
Purpose-built organization.
From the lodge to the lift line, we began exploring different ways of carrying the ski day essentials: a pair of gloves, a helmet, some goggles, a laptop and some snacks. The volume of these items helped us define the appropriate footprint and shape, while several brainstorm sessions and proto builds tested different organizational and storage details. Whether it was a quick sketch or more robust build, each idea was a step closer towards a refined, thoughtful solution. Combining waterproof fabrics with a softer, less-technical aesthetic, our goal was to design a day bag with enough functionality to lug all your gear from the first chair to aprés - or wherever the day takes you.
The final proto - first impressions.
With the core features ironed out and a tight travel timeline to hit, we brought all of the details together for one last prototype build. The crew at Yardsale was headed south to Chile, and this was the perfect opportunity to pressure test the tote. We were able to build with the final materials and incorporate all of the features giving their team a chance to really trial the design before committing to a final spec.
Testing the tote and chasing some ski turns down in Chile.Air travel to aprés.
Just as the prototype was finished and shipped out, it was packed full of gear to make the trip from San Francisco to Portillo, Chile. This was the first true test of the features and functionality. From air travel to aprés, the design - and trip - was a success. With only a few minor detail tweaks, we buttoned up the spec and the tote was ready for final hand off and production.
"We couldn’t be more psyched about this bag and think our core customers will love it!"Kelly + Cristina, Yardsale Founders
Clever gear for epic days outside.
The day bag embraces Yardsale’s approach of clever design and "aha!" moments. Everyone deserves gear that is designed to look good, lasts forever, and simplifies their day outside. Having sold out of their first production run, the design has resonated and continues to boost Yardsale’s brand. Now in the hands of many happy customers, the day bag has been there for the long days, short days, days you never want to end, “type 2 fun” days, travel days, bluebird days, and all the days in between.
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