YARDSALE

Day Bag

Product Design
Concept Prototyping
Product Strategy
Design Documentation
Manufacturing Transfer

YARDSALE develops ski gear that helps make your days at the mountain easier and more fun. Looking to expand their product line beyond the slopes, we partnered together to reimagine the everyday tote bag. A carryall packed with thoughtful features to make organizing ski gear effortless, the tote is also versatile enough for everyday life. Whether you are heading to your ski locker, catching a flight, or grabbing some groceries, this tote is designed to carry your day, wherever it takes you.

A yellow and brown backpack resting on a white plastic bag on a wooden dock overlooking water.
Woman wearing a black and white checkered dress, tan cardigan, and a black knit sweater, applying sunscreen to her shoulder outdoors with a beige tote bag nearby.
A person wearing a fuzzy brown sweater and carrying a beige tote bag stands outdoors with a blurred crowd in the background, lit by sunlight.
A young man sitting on a wooden bench outside a house with dark wood siding, putting on ski boots. Ski poles, a backpack, and gloves are nearby, and a window is visible on the house. 
"Obsessed with this bag - I truly use it for everything! Its durability and thoughtful design are awesome!"

Yardsale Online Review

Purpose-built organization.

From the lodge to the lift line, we began exploring different ways of carrying the ski day essentials: a pair of gloves, a helmet, some goggles, a laptop and some snacks. The volume of these items helped us define the appropriate footprint and shape, while several brainstorm sessions and proto builds tested different organizational and storage details. Whether it was a quick sketch or more robust build, each idea was a step closer towards a refined, thoughtful solution. Combining waterproof fabrics with a softer, less-technical aesthetic, our goal was to design a day bag with enough functionality to lug all your gear from the first chair to aprés - or wherever the day takes you.

Black and white photo of a person sketching designs for a product, possibly a phone case, with sketches laid out on a desk next to a keyboard and other design materials.
A person wearing a textured cardigan or blazer and rings on their fingers is placing or retrieving an item from a large shopping bag that contains folded cardboard or foam boards and other items, against a plain background.
A woman working in a sewing or crafts studio with fabric and sewing supplies laid out on a table. Shelves with organized containers and boxes are visible in the background, along with a staircase and light streaming through windows.
Close-up of a workspace with a person handling a plastic container filled with various small items, possibly electronic parts or accessories, on a grid cutting mat on the table. There is a bag and some fabric materials nearby.

The final proto - first impressions.

With the core features ironed out and a tight travel timeline to hit, we brought all of the details together for one last prototype build. The crew at Yardsale was headed south to Chile, and this was the perfect opportunity to pressure test the tote. We were able to build with the final materials and incorporate all of the features giving their team a chance to really trial the design before committing to a final spec.

Close-up of white fabric with a grid pattern, measuring ruler at the edge, and folded fabric pieces on a cutting mat.
Four people gathered around a wooden table with paper and art supplies. One person, a woman with gray hair tied back, is smiling and looking down at the table. The person in front of her is a man wearing a baseball cap, and another person in a beige
Two people working on a textile project at a sewing station with spools of thread on the wall and fabric on the table.
Close-up of medical equipment labeled Juki being operated on a patient, with a person's hand adjusting or supporting the device, in a clinical setting.
Close-up of a white fabric item with a black strap sewn onto it.
Close-up view of a white textured surface with a smooth, rounded raised area.
Person holding a beige tote bag with a large front pocket, wearing a black jacket, blue jeans, and silver jewelry, against a gray background.
Color swatch samples, fabric and color sample cards laid out on a wooden surface, with small labels and clips.
Close-up of white insulated fabric with a black strap and interior lining, possibly part of a bag or protective gear. 
Testing the tote and chasing some ski turns down in Chile.

Air travel to aprés.

Just as the prototype was finished and shipped out, it was packed full of gear to make the trip from San Francisco to Portillo, Chile. This was the first true test of the features and functionality. From air travel to aprés, the design - and trip - was a success. With only a few minor tweaks, we buttoned up the spec and the tote was ready for hand off and production.

A woman with sunglasses, a gray sweater, and white pants smiling while holding a white tote bag and a smartphone on a string, outdoors with mountains, fields, and a blue sky in the background.
Three young adults in winter clothing and sunglasses, smiling and chatting in a snowy mountain setting with a table and drinks nearby. 
"We couldn’t be more psyched about this bag and think our core customers will love it!"

Kelly + Cristina, Yardsale Founders

Clever gear for
epic days outside.

The day bag embraces Yardsale’s approach of clever design and "aha!" moments. Everyone deserves gear that is designed to look good, lasts forever, and simplifies their day outside. Having sold out of their first production run, the design has resonated and continues to boost Yardsale’s brand. Now in the hands of many happy customers, the day bag has been there for the long days, short days, days you never want to end, “type 2 fun” days, travel days, and all the days in between.

A person sitting in a brown padded child carrier backpack, adjusting or securing a device or object inside the carrier, wearing a light-colored shirt and a smartwatch.
Open car trunk with two large tote bags, one white and one brown, and a bicycle helmet inside.
The word 'yardsale' written in white, cursive font on a black background.
A beautiful woman with long curly hair, wearing a black dress and gold earrings, stands with her arm resting on a mirror with a soft glow in the room.

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